Marketing | EXPERIMENTS Review of MarketingExperiments.com
A few scenarios:
You read advice from market gurus of every stripe and description, but none of them offers you evidence-based findings based on replicable field trials.
You own a brick and mortar business, want to establish a Web presence to increase your customer base and expand sales, but you want facts and figures to ensure optimal ROI before you spend a cent.
You already have a Web presence in which you've invested a great deal of time and energy, but your sales are minimal.
You have an affiliate program in place but, so far, results have been disappointing.
You want to convert free subscribers to paid subscribers.
You consistently lose money in pay-per-click performance.
You have a certain amount of money to invest in an online business, and you're thinking about a Yahoo! Store, but...
Now, imagine that...
You are in position to devise, execute and evaluate marketing experiments which address your questions and help you identify what really works, and
you have a budget of between $4,500 and $100,000+ to invest in each experiment.
Could you do it?
Would you be able to make effective use of the money?
It takes real expertise to formulate, implement and run such experiments, and a particular acumen to analyze results and derive meaningful data from them.
MarketingExperiments.Com is a member of the MEC Labs Group, an online laboratory that undertakes tests of every conceivable marketing method on the Internet.
MEC researchers run experiments from three to eighteen months in duration, with budgets ranging from $4500 to $50,000+. They publish the results in the Marketing Experiments Journal,
to which more than 110,000 readers subscribe.
Much of the Lab’s research is facilitated by strong private sector partnerships. MEC researchers work closely with these partners to
conduct practical experiments and gather detailed, real-world facts and figures.
We are often surprised, and sometimes embarrassed to discover just how much we DON'T know about marketing. So we test, and
we test, and we test again. Then we use this (hard won) data in just three ways.
We release a portion of it to our Subscribers (more than 100,000 CEO's and marketers who read our monthly Journal).
We provide a comprehensive (how to) analysis along with insights, applications, and blueprints to our Members.
We conduct joint experiments with our Research Partners [including The New York Times, Bargain Network, MarketItRight and
Infopia’s Marketplace Manager] (and subsequently grow their revenue base).
Through our research, we have been fortunate to collaborate with an many of the Net's leading thinkers. We are grateful for
everyone's help and insights. And though we still have more questions than answers, we are truly committed to discovering what
really works.
What does this mean for you?
All you need is a Free Lab ID, which will enable you to access this research
at your convenience. There was once a charge for such access, but now it's open. And don't forget to subscribe to The Marketing Experiments Journal.
Sample MEC Journal Reports
Blueprint
We know that all of this information can be overwhelming, so we have developed a step-by-step blueprint for utilizing our experiments
to improve your marketing efforts. Using these eleven steps, we have seen our Research Partners grow their revenue by as much as 400%. And though we do not claim this
is the only (or even the best) approach, we do believe that it might help you.
Google Page Rank
How our test site derived 90 percent of its traffic from Google, and reduced its cost per click by 43 percent.
How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.)
How can you use Google PageRank to reduce your overall cost per click and thus your overall cost per customer acquisition?
So how high should you "shoot"? What is a realistic PageRank?
What are the key factors that impact your Google PageRank? (Eight Elements)
How can you improve your Google PageRank? (Seven Steps and Five Dangers)
How do you persuade other quality sites to link to your site?
How do you maintain your Google PageRank?
What types of activities can jeopardize your Google PageRank?
What can you do if your site is "penalized" by Google PageRank? (And how can you prevent this Internet "tragedy"?)
Google AdWords
We test a detailed (46 point) blueprint that achieved an average ROI of 1200%.
How can you use the Google Adword Select Program to test your marketing strategy
Just how effective is Google's new Adword Select Program
How has Google's advertising program changed
How is the Google Adword Select program different than Overture (and which is best)
How can you save time and money with the Adword Select Program
How do you setup an effective Google Adwords Select Program
How do you choose the best key words for the Adword Select Program
How can you lower your cost per click with the Adword Select Program
How can you achieve a high clickthrough ratio and a strong ROI with the Adwords Select program
What are the 10 most important points of this report
Is it (really) becoming more difficult to purchase affordable search terms on Overture?
Can you still generate revenue with Overture even if you aren't in the top three (premium positions)?
How can you select the most effective terms for an Overture campaign?
How do you determine the best price to bid for your key search terms?
How can you increase the amount of money you can afford to pay for a given term?
How can you increase the conversion ratio of your Overture traffic?
Site Design 1
How can we improve the effectiveness of our home page? (Part 1)
How does home page design impact the visitor penetration ratio?
How does the visitor penetration ratio affect site revenue?
How does featuring a product on the home page impact its sales volume?
Is your site focused around one, clear objective?
Has a clear problem/solution process been communicated?
Does your home page have a strong enough "hook" to seize a prospect's attention within five seconds?
Is there a sufficient incentive for every action you are asking the prospect to take?
Are you offering successive degrees of involvement for a prospect who is not yet committed to the full process?
Have credibility indicators been subtly placed throughout the site?
Does the tone of your site's sales copy imply integrity and accuracy?
More Testimonials...
I received 3 weeks worth of "to the point" results driven
information in 60 minutes...If time is money than this is the best deal in town...
Roy Weissman
Pocketflier.comI am a member of your Lab. I do usability testing on websites as well as
write content for online newsletters and websites. So the last conference call
was of great interest to me... That was a great service - thank
you.
Your five step usability plan was excellent.
Sally Falkow
Falkow, Inc.A truly useful and beneficial resource for
sales / marketing / advertising professionals. Enough about who's doing what...just
tell us what works!! I'll be forwarding your site to the sales staff...
Best wishes,
Christopher Hope
Copywriter and ProducerI saw your email ad for the lab pass just in the nick of
time! I am seriously considering taking on a new client who wants to do
internet advertising, and I've been stressing out because this is new terrain
for me. Your lab experiments are exactly the type of thing I
need to see. Your excellent reports addressed every one of my questions. Thank
you - thank you - thank you! It's not often one buys something that turns out
MUCH better than expected! Keep up the excellent
work!!!!!!!!!!!!!!
Sincerely,
Andrea Neuerburg
Generation Now Media, Inc.You have by far the best, richest, hardest hitting research
of any marketing related site on the net...
The Marketing Experiments Journal is in my opinion one of the best
marketing ezines out there, so I'm pleased to notify my readers about
your latest tests.
Lauri Harpf
Editor apromotionguideThe depth of your article is also something very
uncommon these days in a "slap up the content" world, it was refreshing
to see such an excellent change of pace...
Christopher Knight
CEO List-Universe SparkLISTYou have provided your visitors with content that is informative,
entertaining, presented well, and easy to access. A worthy enterprise and a
positive contribution to the Web."
Contact | Site Index | Links | About | eBizLogic Weblog
Trademarks and logos displayed on this site remain the property of their respective owners.
Copyright Richard Dagan 2000-2008
Richard Dagan 2000-2008