5MetaCom From the Website: Founded in 1977, 5MetaCom is a full-service marketing communications firm devoted exclusively
to technical and regulated products. [Carmel, Indianna]
From the Website: With more than 40,000 entries (english/german and german/english) the Encyclopaedic Dictionary
Marketing offers not just translations but definitions and explanations - compiled for the FOCUS MediaLine by Wolfgang J. Koschnick,
author of numerous established encyclopaedias and dictionaries... the first interactive, bilingual dictionary which is constantly
improved and extended also by its users collaboration worldwide...
Instructions are in German, but the search functions are very easy to use.
A Glossary of Marketing, Advertising, Internet, and Promotion Terms.
Partners & Levit Inc
New York City Advertising Agency that leverages branding, advertising, sales promotion, direct response, seminar selling,
the Internet and other channels to guide prospects along a continuum until they become your customers...in a variety of industries, including financial
services, insurance, technology, healthcare, publishing, consumer packaged goods, fashion, and many others.
From the Website:
Founded in 1996, the IAB is the industry’s leading interactive advertising and marketing association. Its activities
include evaluating and recommending guidelines and best practices, fielding research to document the effectiveness of
interactive media, and educating the industry about the use of interactive advertising and marketing. The IAB’s Glossary
of Interactive Advertising Terms has been written to help marketers, agency executives, and publishers understand the
language of this powerful new marketing tool. The Glossary is updated on a regular basis and can be used to define the
terms used in the IAB Guidelines.
From the Website: ...[A] modest glossary of common terminology used in market research. It is intended to assist managers in
understanding the terms used by market research suppliers and companies in describing their services.
From the Website: ...[D]eveloped ... using Peter Bennett's Dictionary of Marketing Terms, with his permission, and my own imagination,
based upon years of reading and experience in applying marketing principles to the library field. The glossary is meant to be a working document ... the list
was developed from an American perspective, and many important words probably need to be added for it to be useful internationally... [Latest Revision: 28 October 28 1998]
Dr. Christine M. Koontz
Florida State University
Florida Resources and Environmental Analysis Center
Tallahassee, FL. 32306
USA
An E-Commerce and Marketing Dictionary developed by Alex Brown (University of Delaware), with contributions by Richard Gordon (University of Delaware Computing), Kate Hughes (salestech.co.nz), Janice Lee (Wharton Computing), and Barry Wilson (Wharton Computing).
The Marketing Dictionary is a comprehensive glossary of marketing terms written by Don Bradmore, lecturer, Department of Marketing,
Monash University, in Victoria, Australia.
A list of over 650 common and uncommon marketing research words and phrases.
Quirks.com From the Website:
The Quirk's Marketing Research Review Web site is a one-stop source of information on marketing research, everything from articles on successful research projects to
the Researcher SourceBook™ directory of research providers.
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Richard Dagan 2000-2008